To accompany the launch of quip's new Ultra Lite toothbrush, I owned the visual concepting and execution of a diverse array of paid social ads. The request; 15 high-conversion product ads that were performance driven, displayed relevant product points, and spanned a wide spectrum of creative.

 

All ads were iterated into 1:1, 4:5, and 9:16. Top performers and their metrics are listed below.