The Children's Place
Associate Graphic Designer
2021 - Present
Concepts and designs all paid and organic social media content for retail brands, Sugar & Jade, The Children’s Place, PJ Place, and Gymboree.
Manages all creative requests from paid and marketing teams, efficiently delegates tasks to team while keeping peers’ bandwidth and seasonal campaign deadlines in mind.
Pitches look-and-feel of sesonal social campaigns to Creative Director and Marketing groups. Collaborates with copy, video, and marketing partner groups on omni-channel campaign strategy. Designs all final digital assets, static and animated, to correct ratios (web, social, and email).
Captures engaging photo and video content on-location at seasonal photoshoots. Art directs integration of captured content into social feed and seasonal campaigns.
PJ Place Rebrand
I was tasked with rebranding the new addition to the The Children's Place's group of sub-brands, "PJ Place". The new brand was to represent the market for adult pajamas; the brand voice was cheeky, timeless, and visually moody. To represent these pillars, while also separating the brand from the parent company, we chose to give the main channel of audience engagement, social media, it's own visual guidelines.
Paid Media Examples
Kardashian's Q&A Promo Story
Showcasing the brand's style of motion graphics
PJ Place Instagram Filter
Designed visuals, programmed in Spark AR